Η ανάγκη για την μαζική προσφορά των προϊόντων εκ μέρους των επιχειρηματιών, την εκ μέρους των δημιουργία και ανάπτυξη με αυτά νέων αγορών, πέραν των γεωγραφικών ορίων της επιχειρηματική δράσεώς των, χωρίς την εγκατάστασή τους σ’ αυτές (αγορές) και για λόγους κυρίως οργανωτικούς και οικονομικούς, επέβαλε τη συνεργασία τος με εμπορικούς – κατά τόπους – αντιπροσώπους.

Greece lies in the extreme southeast of Europe. It has an area of 132,000 square kilometres (51,000 square miles), of which approximately 20 per cent is made up of islands. The country borders with Albania, Yugoslavia and Bulgaria to the north, Turkey and the Aegean Sea to the east, and the Mediterranean and Ionic seas to the south and west. Greece is divided into a number of districts (nomos), governed by local governors elected by the people.

For a long time, governments have been attempting more and more to regulate franchising. Examples abound in Australia, France, Spain – even in the United States: in Australia, the franchise industry must cope with a 400-page disclosure law; in the U.S., legislators are doing their best to harm the growth of franchising in the belief that they protect free competition and fair trading; in Albania, franchising is part of the Civil Code.