Η ανάγκη για την μαζική προσφορά των προϊόντων εκ μέρους των επιχειρηματιών, την εκ μέρους των δημιουργία και ανάπτυξη με αυτά νέων αγορών, πέραν των γεωγραφικών ορίων της επιχειρηματική δράσεώς των, χωρίς την εγκατάστασή τους σ’ αυτές (αγορές) και για λόγους κυρίως οργανωτικούς και οικονομικούς, επέβαλε τη συνεργασία τος με εμπορικούς – κατά τόπους – αντιπροσώπους.
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