Practice Areas

General Commercial

Overview

Much of the legal work that keeps a business running sits outside headline transactions: contracts with customers, suppliers, agents and distributors; licensing and franchise arrangements; e-commerce and consumer-facing sales channels; product, advertising and marketing rules; and the day-to-day commercial decisions that shape how a company operates in the Greek market.

We advise Greek and international clients across sectors on the commercial frameworks through which they buy, sell, distribute, license, outsource and expand. Over decades, the firm has helped build and reshape Greek-law commercial structures for well-known consumer, industrial, retail, technology and services businesses operating in Greece – Including advising international franchise, distribution and retail brands on their Greek operations.

Our work covers the full range of commercial contracts, including supply, distribution, agency, services, outsourcing, licensing, franchise, procurement, e-commerce and platform arrangements. We also advise on consumer law, advertising and marketing compliance, product liability, product safety, recalls and supply-chain risk.

Commercial arrangements often raise competition, IP, data protection, employment, tax, real estate and regulatory issues. We coordinate those workstreams where needed, while keeping the commercial contract and operating model at the centre of the advice.

KEY CONTACTS
Spyros Alexandris
Dimitris Emvalomenos

Services

We draft, negotiate and review commercial contracts for Greek and international clients, including supply, distribution, agency, services, outsourcing, licensing, manufacturing, procurement and framework agreements. Our focus is on clear allocation of risk, workable obligations and contracts that support the client’s operating model in Greece.

We advise on the structuring, documentation and termination of distribution, agency and franchise networks in Greece and internationally. Our work covers Greek agency-law protections, exclusivity, territory, pricing, performance obligations, termination rights, non-compete restrictions, competition-law constraints and dispute-sensitive network design.

We support clients on online sales, distance selling, marketplace and platform arrangements, website terms, consumer disclosures, cancellation rights, unfair commercial practices and e-commerce compliance under Greek and EU law. The work is particularly relevant for retail, technology, food and beverage, consumer goods, hospitality and digital services businesses.

We advise on advertising, marketing and promotional activity, including comparative advertising, sponsorships, endorsements, influencer campaigns, prize promotions, loyalty programmes and consumer-facing communications. We help clients manage legal risk while preserving commercial flexibility and brand objectives.

We advise manufacturers, importers, distributors and retailers on product safety, product liability, labelling, market surveillance, corrective actions, recalls and regulator engagement. Our work includes risk assessment, customer and authority communications, liability exposure and coordination with disputes counsel where claims arise.

We advise on procurement frameworks, long-term supply arrangements, logistics, service-level commitments, outsourcing, business continuity, liability caps, termination rights and supply-chain disruption. We support clients in building commercial structures that are resilient, enforceable and aligned with operational needs.

Featured Work

  • Acted as Greek franchise and distribution counsel for international brands including Baskin Robbins, Dunkin Donuts, The Body Shop, BhS, Berlitz, MaxMara Fashion Group, Sandler Sales Institute, Nestlé, Hertz, Sixt, Papa John’s, Snap-on-Tools, Toni & Guy, Jani-King, The Athlete’s Foot, Gap, RE/MAX and Hard Rock Café, advising on market entry, franchise agreements, distribution networks and ongoing commercial arrangements.
  • Advised Mars Hellas and Royal Canin on pricing policies, distribution networks and the legal management of digital B2B and B2C platforms in Greece.
  • Advised Mango, Camper and Golden Goose on retail network development, commercial lease arrangements, consumer relations and Greek-market commercial operations.

Featured Insights

Recognition & Awards