We advise food, beverage, restaurant, retail and consumer-goods businesses on the Greek-law issues that shape how products, brands and concepts are launched, distributed, marketed, protected and defended in Greece.

Our work covers supply and distribution agreements, agency and franchise networks, retail structures, private-label arrangements, advertising and promotions, consumer protection, competition law, intellectual property, brand protection, product liability, product safety and commercial disputes. The firm has advised well-known international and domestic brands across food, beverage, restaurant, retail and consumer-goods markets, including Mars, Nestlé, Royal Canin, Baskin Robbins, Dunkin’ Donuts, Praktiker, Hard Rock Café, Coffee Berry and Papa John’s.

We have particular experience in franchising and distribution, including work connected with the development of franchise standards in Greece. That background allows us to support brands on market entry, network expansion, contract design, consumer-facing risk, dispute prevention and long-term brand protection.

Food, beverage and consumer-goods matters often require fast coordination across commercial, regulatory, IP, competition, data protection, employment, disputes and white-collar issues. We help clients manage those risks where commercial relationships, customer trust, product integrity and brand value need to be protected at the same time.