Retail and fashion businesses depend on brand value, customer trust and disciplined execution across physical and digital channels. In Greece, that requires legal advice that connects commercial contracts, real estate, consumer law, intellectual property, data protection, employment, product compliance and disputes.

The firm has longstanding experience advising international and domestic retail, fashion and consumer brands on their Greek operations. Clients in the sector have included Mango, Camper, Golden Goose, Gap, MaxMara, BhS, The Body Shop and The Athlete’s Foot. Our work covers market entry, franchise and distribution structures, store networks, retail leases, concession arrangements, supply contracts, advertising, e-commerce, online customer terms, IP protection, customer data and consumer-facing regulatory compliance.

We support retailers and fashion groups on store roll-outs, omnichannel trading, digital marketing, cookies and online tracking, product and advertising claims, contractual risk, brand-sensitive disputes, packaging, labelling and extended producer responsibility obligations.

Where retail or fashion matters involve corporate transactions, restructurings, joint ventures or strategic partnerships, we work with our corporate and finance teams to address the commercial, operational and regulatory issues that affect execution.